ELEX has more than 500 employees and it keeps expanding.
Elex has continuosly worked on expanding monetisation from mobile gaming and together with game publishing and traffic brokerage. Elex's monthly turnover is 10 million USD.
ELEX and its subsidiaries on the basis of maintaining steady growth in core business also have breakthroughs in internet’s new business including mobile phone game, and Elex's revenue exceeded 550 million yuan, and with the total turnover of 700 million.
ELEX was ranked 5th in the Deloitte Technology Fast 50 China Program. Over the past three years its revenue growth is impressive, and its growth rate achieved 2013%.
Elex CEO Tang Binsen was listed among 30 “Entrepreneurial Elites Under 30” by Forbes magazine. During his postgraduate year, he started his business and within 4 years that ELEX was founded, it became China's largest social game and Internet product distributor. Tang achieved over 10 million dollars wealth before the age of 30. Such experience is definitely called a legend.
Tang Binsen, the CEO of ELEX was named the pioneer of Chinese new generation entrepreneurship by Beijing Zhongguancun Science Park.
Elex was listed among the top 100 new enterprises in Zhongguancun by Beijing's municipal government and cooperative strategic emerging industries and modern service industry representational company by Beijing Government.
Elex CEO Tang Binsen was listed among 40 “Business Elites Under 40 in 2010” by Global Entrepreneur magazine. This young entrepreneur who started his business in the basement instead of using the salary to travel around the world has a strong sense of mission: ‘As a Chinese company, we cannot leave channels to foreigners, if we cannot do well, Chinese companies will become 'Made in China'’.
The idea of “Xing Cloud” project emerges gradually. ELEX hopes to build a service platform not only includes access, but also provides front engine, backend cloud storage, server operation and maintenance, and analysis systems, etc., so that Chinese social game company can tap into overseas market at the lowest cost and fastest speed.
ELEX was the first in the industry to create its own game distribution team to disrupt the monopoly that European and American companies had on social network gaming. This team overcame difficulties like cross-national payment and customer service to become the first independent distributor of a self-developed game in China's history of network game companies. Afterwards, ELEX used its own distribution capabilities to help send many Chinese game companies overseas, creating a new wave in network game internationalization in the industry.
ELEX began to try to design aplication for Xiao Nei (now known as Renren). In “creative programming” contest held by Renren, ELEX won first prize depended on “character label”. Although ELEX switched to do the application did not solve the plight of the company's profit, but this first prize caused the attention of Thousand Oaks, the parent company of Xiao Nei. Thousand Oaks cooperated with ELEX to develop social games for Thousand Oaks’s Kai Xin Wang, while, soon Tang Binsen found that social games includes huge opportunity, therefore, ELEX began its social road and then expanded overseas market.